Content design and UX Writing

Content design gives people the right information at the right time. Everyone wins when people can easily find what they need or complete a task in your app or website. Here are highlights and examples of what I’ve done to give you an idea of how I can help you.

Some of the projects I worked on at Care

Consumer experience

  • Visitor Home Page

  • Rate card and pricing for converting to a paid membership

  • Create account flow

  • Enrollment for seeker and caregivers

  • Basic/Free user member home age

  • Premium member home page

  • Downgrade flow

  • Post a jobs flow

  • Landing pages

  • Camps and Activities

  • Caregiver attribute study

  • Voice of the Customer - NPS score surveys

Enterprise (B2B2C)

  • New user enrollment

  • Enterprise Member Home Page

  • Backup Care request flow and dashboard

  • Voluntary benefit for small business 

  • Care for College

Trust and Safety 

  • Background check required for all caregivers

  • Identity verifications for all members

  • Continuous and paid background checks 

  • Blocking members for safety violations/Blocklist

  • Safety comms and emails for a cohesive experience

  • Appeals

HomePay (subsidiary)

  • HomePay Pro Portal

  • HomePay rate card for paid membership

Foundational design work

  • Content design guidelines creation

  • Brand voice development

  • User journeys

  • Terminology audit and updates

  • Job architecture for future professional growth

  • UX Writing checklist for product designers

  • Content inventory study 

Rebrand (2x)

  • New rebrand

  • Implemented new Care Voice

Optimizing the user experience to help your customers

Ensure the information in your app and website is clear so the user can confidently move forward. Research and best practices are used to determine the best initial approach, and then I will continue to test and optimize to improve upon it.

Understanding users

Creating moments where we can learn more about users, understand their frustration and help them feel heard is an essential part of designing a great product.

Optimization and testing

Learning what language and messaging resonates with users is important. Taking a critical screen and drafting copy options to helped is learn which had the highest conversion rate.

Converting users

Showing the value of your product is the key to

Retention efforts

Retention is a critical part of free services and subscription businesses. Fulfilling their need is the ultimate goal and when they want to leave, being clear on where they stand and not creating a ton of friction will leave them feeling support (and hopefully come back for more.)